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Strategic Marketing Winning the Battle for Markets and Share
This event has been approved for 1.5 ACHE Virtual Interactive Education credits
Date: Friday, August 30
Time: 12-1:30pm
In today’s competitive healthcare marketplace, a strategy for offering your products and services in a way that will outdistance your competitors, and emerging disruptors, is critical. However, in concert with defining the marketing strategy you must also have a well-defined methodology for implementation that contains a relevant and consistent message. Further, it is of little value to have a strategy and a message without the resources or the expertise to implement them. A well-conceived marketing plan that is in concert with your strategic plan and the time and resources to put it in motion are the necessary elements to increase market share and support financial success. Of those many factors, some are more important than others. Because each strategy must address some unique considerations, it is not reasonable to identify ‘every’ important factor at a generic level. However, many are common to all marketing strategies. Join this session to learn more about the role of strategic marketing in winning the battle for markets and share.
Panelists:
Patrick Crocker, JD, MBA
Associate Professor of Health Care Practice
Neeley School of Business, Texas Christian University
Lindsey Nace. MBA
Marketing Program Director
Southwestern Health Resources
Jeff Stewart, FACHE
Vice President Strategic Marketing
CHRISTUS Health
Darin Szilagyi, FACHE
Senior Vice President Marketing and Communications
Platinum Dermatology Partners
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Speakers Bios:
Patrick Crocker is an Associate Professor of Health Care Practice at TCU’s Neeley School of Business and an Associate Professor of Medical Education at TCU’s Burnett School of Medicine, where he focuses on the intersection of policy, strategy, and leadership in health care. Prior to TCU, Patrick was a Senior Director and Senior Corporate Counsel at U.S. Anesthesia Partners (USAP), a healthcare strategy consultant for PricewaterhouseCoopers (PwC), and spent over 10 years as an active duty Judge Advocate in the U.S. Army. Additionally, he is the founder and principal for Crocker Solutions, LLC, which provides strategy consulting and legal services to early stage companies and entrepreneurs in DFW and throughout the United States. Patrick holds a BS from Texas Christian University, an MBA from the University of California, Berkeley, and a JD from the University of Richmond School of Law.
Lindsey Nace is a Marketing Program Director at Southwestern Health Resources, a patient-centered, clinically integrated network serving north Texas whose PCPs and specialists are joined by the medical leaders of Texas Health Resources and UT Southwestern Medical Center. She has over 12 years of experience working in healthcare marketing and communications including roles at The Parkland Center for Clinical Innovation, Vizient and Symplr (previously known as MD Buyline). Her experience includes rebranding, communicating with and recruiting providers, brokers, patients, and employers, and developing overall marketing strategies and plans to support company goals.
Lindsey earned her Bachelor of Science in Marketing from Hofstra University and holds an MBA and a Master’s in Healthcare Leadership and Management from the University of Texas at Dallas.
Jeff Stewart is a strategic marketing executive with progressive leadership roles in health care. As Vice President of Strategic Marketing at CHRISTUS Health, Jeff spearheads comprehensive brand and marketing strategies for the system, driving significant improvements in marketing efficiency, ROI and digital consumer experiences.
Before CHRISTUS Health, Jeff served as AVP of Digital Communications at VITAS Healthcare, where he led transformative internal and external digital marketing initiatives for the nation’s leading provider of hospice care. His career also includes roles at TriHealth and the Coalition for a Drug-Free Greater Cincinnati.
Jeff is a Fellow of the American College of Healthcare Executives (FACHE), holds an MBA from Xavier University and master’s in information systems from the University of Cincinnati. He is also an adjunct professor for Informatics and Technology in Healthcare at the Good Samaritan College of Nursing.
Darin Szilagyi is an accomplished marketing executive with over twenty years of experience leading growth, marketing, strategy, and communications at integrated healthcare organizations, including Memorial Hermann, the Methodist Health System of Dallas, and Southwestern Health Resources, the clinically integrated network that comprises Texas Health Resources and The University of Texas Southwestern Medical Center. Before joining the healthcare sector, Darin held several product and marketing roles at AT&T and Halliburton.
Darin is a recognized industry expert in healthcare SAS-based customer relationship management (CRM), physician relationship management (PRM), and business intelligence (BI) platforms. Darin was the original development partner for TeaLeaves Health, now marketed as Virgin Pulse/Welltok, and Trilliant Health. He also incubated the Market Advantage platform, then partnered with the Advisory Board Company to commercial Crimson Market Advantage, now an Optum product.
Darin is active in the healthcare community, serving as adjunct faculty and board chair of graduate healthcare education at The M.J. Neeley School of Business at Texas Christian University. He is a Fellow of the American College of Healthcare Executives, a Fellow of the Healthcare Financial Management Association, a Leadership Fellow of the Texas Hospital Association, and a member of the American Marketing Association’s Council of Healthcare Chief Marketing Officers. In addition, he is Accredited in Public Relations by the Public Relations Society of America.
Darin holds a bachelor’s degree in Economics and Government from The University of Texas at Austin, and he earned his Master’s of Business Administration at Texas Christian University.
Darin and his wife Tracye make their home in Colleyville, along with their two youngest children, Audrey and Andrew.
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