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Sustainability of Healthcare Organizations: A Plan of Action

May 3, 2023 @ 11:00 am - 12:30 pm

This panel has been approved for 1.5 Virtual ACHE Face-to-Face credits!


Issues surrounding sustainability for healthcare institutions into the 21stcentury in the U.S., with regards to the era of healthcare reform, are very complex. Within the scope of priorities, this discussion will emphasize the necessity of understanding the key potential and existing operational and cost problem areas for healthcare system growth and sustainability as healthcare providers continue to face future operational, reimbursement, and environmental challenges. The primary goal of this discussion is to provide an overview of the models of current successes and solutions with a focus on a realistic plan of action.



Kerri Camp, Professor of Marketing, University of Texas at Tyler



Vicki Briggs, LFACHE, Retired CEO, UT Health Tyler

Dr. Roger Fowler, Chief Medical Director of Quality, Performance & Innovation, CHRISTUS Health

Jason Reinhardt, FACHE, Regional Vice President of Operations, Concentra


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Speakers Bios:


 Vicki Briggs, MBA, and Lifetime Fellow of the American College of Healthcare Executives is an experienced healthcare executive with over 35 years of C-Suite experience in hospital and healthcare system administration in the not-for-profit and for-profit healthcare sectors. She retired as CEO of UT Health Tyler in October 2022 after joining UTHET in March 2018 when the joint venture was formed by UT and Ardent Health Services to acquire the ETMC Regional Health System.


Throughout her career, Ms. Briggs has had responsibility for 25 hospitals ranging from small rural, critical access, community, and specialty to large tertiary with teaching programs. She has held the positions of Division CEO, Market CEO, System COO, Hospital CEO, and Hospital CFO. She has worked with national healthcare systems including HCA, Ascension Health and Ardent Health Services.


While Ms. Briggs has broad experience in healthcare her most notable areas of expertise and results include organizational culture, employee engagement, physician alignment, women’s healthcare, compliance, clinically integrated systems of care, and operational excellence including LEAN. Her commitment to recognizing the importance of supporting employees at the bedside was acknowledged in 2022 and 2021 when she was recognized as Best Boss by the Tyler Telegraph Best in Town program.


Briggs earned her B.S. in Accounting from Nicholls State University, Thibodaux, Louisiana, where she was recognized as a top 50 graduate during the 50th anniversary celebration. She completed her MBA at Samford University, Birmingham, Alabama. She was named the Brock School of Business alumni of the year in 2013.


She has demonstrated her commitment to the communities where she has worked and lived through her involvement with not-for-profit organizations including the American Heart Association, United Way, March of Dimes, Red Cross, Salvation Army and Rotary. Nationally she served on and chaired the Board of the National Perinatal Information Center, was a member of the Regional Policy Board of the American Hospital Association and the Maternal Child Section. She has served as Chair of the Board of the Southeast Affiliate of the American Heart Association and served on the Audit and Quality Committees. She co-founded the Council of Women’s and Children’s Hospitals. She has been a speaker for the American Hospital Association, HFMA and ACHE.


Ms. Briggs’ experience in East Texas includes serving as CEO of Longview Regional Medical Center from 1998 to 2005 in addition of being CEO of UT Health Tyler. She has served on the Board and Executive Committee of the Texas Hospital Association and received the American Hospital Association Most Valuable Political Action Player Award.


Currently, Ms. Briggs serves on the Boards of Hospice of East Texas, Girl Scouts of Northeast Texas and the Southwest Affiliate of the American Heart Association where she is chairing the Rural Health Summit being planned for later this year, which will focus on improving cardiovascular outcomes by engaging the broader community.


Dr. Kerri M. Camp is a Professor of Marketing and former associate dean at the University of Texas at Tyler. She has taught several courses at the undergraduate and graduate level, including healthcare marketing, healthcare management, and special topics in healthcare in UT Tyler’s online MBA in healthcare management and executive MBA in healthcare management programs. She holds a PhD from Texas Tech University, MBA in management from Golden Gate University, and BBA in marketing from Texas A&M University.


Dr. Camp has over seven years of industry experience in healthcare administration and marketing consulting for healthcare organizations and has served on multiple boards and advisory committees. She has been invited as a columnist for The Daily Sentinel, a media consultant for local ABC, CBS, Fox, and NBC news, and a guest speaker for numerous state and local organizations.


Her primary research focus is healthcare management issues including the role of patient satisfaction and value in healthcare. Her research has been published in the Journal of Consumer Behaviour, Journal of Business Research, Journal of Marketing Theory and Practice, Journal of Retail and Consumer Services, Family Business Review, and the Journal of Applied Management and Entrepreneurship, among others. Dr. Camp is a co-author of the book Healthcare Marketing –Strategies for Creating Value in the Patient Experience and has a new book that will be released in 2024 on patient satisfaction. She has received numerous teaching awards including the 2017 Provost Excellence in Teaching Award.



Roger Fowler, MD, began solo Family Medicine Practice in Kilgore, Texas, from October 1981 until November 1996. He provided full spectrum Family Medicine care, including ambulatory, inpatient, emergency department, obstetrics including deliveries and c-sections, minor surgery, nursing homes, and home visits. In 1996, he joined the newly formed Trinity Clinic, an employed physician group that had incorporated 1 year earlier and was part of the integrated Trinity Mother Frances Health System.

In November 2005, he moved his practice to Lindale, Texas, to assist in opening a new concept “health park” for TMF and the Trinity Clinic, practicing only ambulatory care in Family Medicine as well as Urgent Care. He transitioned over the next 12 years away from urgent care to primary care, only. Then in 2010 began a new part-time administrative role. That role grew to 80% administrative time as Population Health and leading value based performance became more important within the Trinity Clinic. He ceased with direct patient care January 31, 2017, as he assumed a fulltime administrative role with CHRISTUS Health.

While with the Trinity Clinic, he served many governance and clinical leadership roles including Trinity Clinic Board member for 9 years, serving the last 5 years as Chairman. He served on various committees including Finance, Customer Service and Quality. He provided medical leadership for the PCMH recognition for all of primary care in 2011. The Clinic achieved Level III PCMH recognition for all 120 primary care providers.

He served as Chief of Primary Care for 2 years from 2012-2014, until assuming full responsibility for Population Health for the Trinity Clinic.

He envisioned, launched and provided leadership for the department of Population Health for the Trinity Clinic in January 2015 until joining CHRISTUS Health in February 2017 as Chief Medical Director of Population Health and Health Plans, CMO for the CHRISTUS Health Quality Care Alliance (ACO) and CHRISTUS Quality Network (CIN).

Beginning in November of 2019, Roger also became involved with the CHRISTUS Health Plan (CHP) and assumed leadership for the Pharmacy and Quality Improvement departments for the CHP. Subsequently, his role expanded in May of 2021 when the Medical Management Department also came under his leadership.

Finally, as of 12/31/2023, Roger has retired from full-time employment and is attempting to navigate “retirement.”

Roger is married to Patty Fowler for 35 years. Patty is now a “crafter” after a career as a Physical Therapist Assistant. We have a blended family of 3 boys and 1 girl with 3 grandchildren. We love spending time with family. For recreation, Roger spends time in pursuit of fitness, especially running for the past 43 years, and golf.

We have been Blessed and acknowledge our Christian beliefs. We worship in the Episcopal Church at Church of the Apostles in Coppell, Texas.


As an accomplished healthcare executive, Jason Reinhardt has more than 16 years of experience in healthcare administration. Jason currently serves as the Regional Vice President of Operations for Concentra, a division of Select Medical and the nation’s leading provider of occupational medicine. In his current role, Jason oversees the operation of over 100 medical centers and onsite clinics across Texas, Louisiana, Oklahoma, Arkansas, New Mexico, and California. Prior to joining Concentra in 2019, Jason held a number of leadership roles with Trinity Mother Frances Hospitals & Clinics – now the CHRISTUS Trinity Mother Frances Health System – in Tyler, Texas and Baylor Scott & White Health in the Dallas-Fort Worth area.

Over the years, Jason has served on the boards of numerous non-profit organizations. Jason served as board chairman for Junior Achievement of Tyler 2015-2016. In late 2016, Jason received the American College of Healthcare Executives (ACHE) Service Award for contributions made to the East Texas ACHE chapter. Jason currently lives in the Rockwall area with his wife of 16 years, Amber, and their two boys, Wade and Ben. He serves as a volunteer at his church in the youth ministry and coaches his sons’ sports teams in his free time.


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