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Multi-Chapter Event: Population Health Management

November 17, 2022 @ 1:30 pm - 3:00 pm

This event has been approved for 1.5 ACHE Face-to-Face Credits!


As reimbursements shift from volume based to value based, healthcare organizations are becoming more responsible for providing the resources necessary to meet the needs of a given population. Aligning quality of care with the appropriate level of care and services becomes pertinent to healthcare organizations’ bottom line. It is imperative for healthcare leaders to develop programs that offer underserved communities an opportunity for a healthier tomorrow.


Several pioneer organizations have developed population health improvement models such as Accountable Care Organizations that force them to take responsibility for the beneficiaries they are serving. As the acuity of care increases, healthcare leaders must coordinate equitable care and properly address social determinants of health. The focus is no longer treating patients, but proactively keeping patients out of the acute healthcare setting and providing care in the community.


Developing population health management into a tangible measure continues to be a challenge for all healthcare organizations across the country. How to properly reduce costs while improving the quality and access of care in communities that lack the resources and education to care for themselves and prevent acute health issues and substantive chronic disease continues to be a major hurdle in population health adoption.


Our panel for this virtual event will include the following guest speakers:


Jordan Holzbog

Director of Population Health & Partnership Services

Wise Health System


Byron W. Hunter, PhD, MPH, FACHE (Moderator)

Community/Population Health Strategist


Faith M Jones, MSN, RN, NEA-BC

Director of Care Coordination and Lean Consulting



Frances A. Monroe, MHA

Director, Population Health & Wellness Strategy

Memorial Hermann Health System


Dr. Trevor Rohm

Chief Medical Officer

Hereford Regional Medial Center, Hereford, Texas


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Jordan Holzbog is the Director of Population Health and Partnership Services at Wise Health System in Decatur, TX, where she oversees population health programs, including ACO and Social Determinants of Health and their community health initiative, Healthy Wise County as well as several outpatient clinic locations in the metroplex. She obtained a Masters in Healthcare Administration from Texas Tech Health Sciences Center and her undergrad from Southern Illinois University. Jordan is passionate about population health and improving outcomes while steering patients toward healthy living and resources to improve their overall health status. Jordan and her team lead the Healthy Wise County initiative, which unites healthcare providers and non-profit agencies to work together and impact patient outcomes outside the hospital and clinic settings within Wise County. She created Wise Gives Charitable Fair in partnership with Wise Health System and Acts4Others, serving 10,000+ people at the annual event in December, providing free services including food, social service assistance, haircuts, eye and physical exams, vaccines, lab work, coats and blankets, household goods and more – she even convinces Santa to make an appearance. Jordan is the chair of the Decatur ISD School Health Advisory Council, and President-elect for the Decatur Chamber of Commerce, and a founding member of Leadership Decatur. She and her husband have two sons and enjoy cooking together and spending time outdoors with their dog, Pepper!


Byron W. Hunter, PhD, MPH, FACHE is a public-health trained, hospital administrator with experience across multiple healthcare settings. Byron earned a BS in Public Health from Dillard University, which is one of the nation’s oldest HBCUs located in New Orleans, LA; a MPH from Yale University School of Public Health; and a PhD in Health Studies from Texas Woman’s University. He began his career as an Administrative Fellow and has risen through the ranks of inpatient and ambulatory leadership.

Byron currently works as a community/population health strategist and leads large-scale innovation projects to reduce cost, improve quality, enhance provider experience, and promote health equity among low-income and vulnerable patients. His research focuses on chronic disease prevention (overweight, obesity, and diabetes) among African American men. He is an active member of Alpha Phi Alpha Fraternity, Inc. and is committed to community and public service.


Faith Jones is the Director of Care Coordination and Lean Consulting for HealthTech. She currently implements care coordination programs focusing on the Medicare population and teaches concepts related to care coordination and team-based approach to care nationally. Ms. Jones began her healthcare career in the Navy over 40 years ago. She has worked in a variety of roles in clinical practice, education, administration, and consulting. In her leadership roles she has been responsible for the operational leadership for all clinical functions across the healthcare system including ambulatory care and community networking. She has held a variety of leadership positions in the profession of nursing having completed 7 years of service on the American Nurses Association Board of Directors as a Director at Large and the Vice President. She holds a certification from the ANCC as a Nurse Executive Advanced, is a fellow of the American Nurses Advocacy Institute and the ANA-PAC Leadership Society and is certified in Advance Care Planning and Lean for Healthcare.

Frances Monroe is a system director of population health and wellness strategy for Memorial Hermann Health System in Houston, Texas. She has over twelve years of experience in public health and hospital/clinic operations, with the last seven focused on population health strategy and operations. Frances is passionate about creating innovative strategies to expand Value-Based Care initiatives, address Social Determinants of Health, advance well-being offerings, and leverage technology and meaningful systems to expand access to healthcare services equitably. She holds a Masters in Healthcare Administration from Trinity University and a Bachelors of Science in Community Public Health from Texas A&M University in College Station, Texas.

Dr. Trevor Rohm currently serves as the Chief Medical Officer of Hereford Regional Medial Center in Hereford, West Texas. He is Board Certified in Family Medicine and Clinical Informatics. He serves as Medical Director for various organizations, including Medical Director and Board Chairman for the Texas Panhandle Clinical Partners Accountable Care Organization (tpcpaco.com). He is also the current CEO of the International Information Management Association (IIMA.org). He has various publications and was an integral part of helping Hardeman County Memorial Hospital successfully navigate Chapter 9 Federal Bankruptcy. His focus is value-based healthcare and using data analytics to push forward modern healthcare. He continues to see patients at the Hereford Health Clinic.

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